Yesterday, Today and Tomorrow

We were crafted out of a rebellious spirit and a lofty objective...
to offer designer shoelaces at a revolutionary price while being a socially conscious business.

How We Got Here

Toucan Laces is a premium shoelace brand that believes in the power of self-expression and honors those who take that first step in the right shoelaces. We are here to help empower those looking for individuality and self-expression.

Toucan Laces was founded in Alexandria, Virginia after an extensive search of local retails found everyone lacking the colors we were looking for. So in search of better laces we created Toucan Laces.

First, we started with a small batch of colored waxed shoelaces and asked friends, family, and strangers to field test them and report back. Report back they did! The results blew us away!

These shoelaces totally transformed their shoes and even increased their daily happiness every time someone commented on the color of their new laces. What they had was a conversation piece.

We knew we had to share this with more people so we did. Slowly and strategically we are rolling out new and unique products to serve our community.

We convert boring shoes...

With 21 colors to choose from, there is one for every style, wardrobe, and mode you’re in. Every pair of Toucan Laces is crafted with premium cotton and waxed for shine and increased strength.  With our laces, you are sure to stand out and make an impression wherever you go.

The Drive To Quality!


Hard at work to bring you only the best shoelaces.


Over 20 colors hand selected for any wardrobe.


We use only premium cotton on our dress shoelaces.


After searching for them, we decided to make them.

``Strong Laces, Family Business, Great Experience/Product`` - Scott St.

I go through colored shoelaces like dental floss. I don’t know why, but I am always snapping the waxed laces. These Toucan laces, however, feel very substantial without being overly thick…

…I pulled and pulled, but they dug into my hand before they would break, and so, happily, I gave up on the entire endeavor with nothing but ligature marks and approval for the laces. (read more)

Our Story Continues With Your


A feeling we want you to have when owning a pair of Toucan Laces. So, we are here to answer your questions, help you track your order, and solve a problem that may arise.

But Wait, There's More! Join our warranty program & know we have your back & your feet.

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